- Published: Monday, March 14, 2022 01:15 PM
MADISON – With the upcoming NASCAR Cup Series race at World Wide Technology Raceway, State Senators Christopher Belt (D-Swansea) and Rachelle Aud Crowe (D-Glen Carbon) attended the race’s official name announcement, Enjoy Illinois 300, sponsored by the Illinois Office of Tourism.
“I am proud to represent the great city of Madison and the hardworking community that lives here,” Belt said. “This raceway has made essential investments over the years to become what it is today – a place that brings diversity, revenue and excitement together. The upcoming race will have an enormous economic boost for our community and the Metro East that will uplift local businesses, hotels, restaurants and more.”
The NASCAR Cup Series is enjoyed by millions of viewers across the globe nearly year-round – at the track, on television and through robust digital platforms. These events are credited with delivering millions of dollars annually to host communities. An economic impact study recently completed by the Rawlings Sports Business Management Department at Maryville University projects that this NASCAR Cup Series event will produce at least $60 million in economic impact for the region, attracting more than 83,000 fans.
Read more: Belt, Crowe attend NASCAR Cup Series official race name announcement